An étale map is a local isomorphism. Exactly what this means depends on what ‘local’ means. Presumably (?) it makes sense in any site; the concept is usually found in places with a geometric or topological flavour:
Zoran: I do not understand this statement. Analytic spaces have a different structure sheaf; in general nilpotent elements are allowed. This is additional structure not present in theory of smooth spaces.
However, the term is also used in a dual sense in ring theory:
An étale map between commutative rings is a ring homomorphism with the property that, when viewed as a morphism between affine schemes, it is étale. See this comment by Harry Gindi for a purely ring-theoretic characterisation.
Zoran: that is the infinitesimal lifting property for smooth morphisms, need an additional condition in general.
Étale maps between noncommutative rings have also been considered.